I think we get a bit of insight into Rupert Murdoch’s mindset when we read things like this:
Nicknamed after Julius Caesar’s victorious siege of Gallic forces in 52 B.C., Rupert Murdoch’s “Project Alesia” was supposed to be his attack against Google News, which he’s always seen as a content-thieving enterprise. [more]
FWIW, almost a year ago the Daily Inquisitr was commenting on the name of the project and warning about the Ides of March … meanwhile, back in September Vanity Fair proclaimed Mark Zuckerberg:
our new Caesar. He rules from the imperial capital of Palo Alto, California, the Rome of our nascent millennium.
Meanwhile the two guys in charge of Research in Motion have also been dubbed Caesars … clearly we need a new Suetonius. We’re clearly shaping up for another year of the four (or more) emperors …