Fear and a Bit of Loathing

Plenty of mentions of this … this one comes from the incipit of Oncars:

Italian exotic supercar maker has filed paperwork to trademark the name “Deimos” for a new product. The name “Deimos” comes from ancient Greek mythology, where the god Deimos was the son of Ares – the god of war and terror and Aphrodite – the goddess of love, beauty, pleasure and procreation. […]

… how the heck can you trademark the name of a Greek god? What legal system would actually allow such a thing? We’ve already seen Volvo get their knickers in a knot over people using the phrase illo modo volvo on a t-shirt … so now what happens with the myriad products out there with Deimos on them? This is silly …

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