Wading through assorted items my spiders dragged back to me, I note the following excerpt at Official Spin … I’ve emphasized what caught my eye:

Beta-galactosidase is widely used as a reporter gene in the life sciences, and detection is typically performed with a colorimetric substrate.  Recently, a near-infrared (NIR) fluorescent beta-galactosidase activity assay for cultured cells was reported in the March 2009 issue of Analytical Biochemistry.  Researchers at LI-COR® Biosciences used a fluorogenic substrate, DDAO-galactoside (DDAOG), to detect reporter gene activity in transfected cells.  The resulting NIR fluorescence can be detected with the Odyssey® or Aerius® Infrared Imaging Systems.

How the heck can “Odyssey” be registered trademark??