Wading through assorted items my spiders dragged back to me, I note the following excerpt at Official Spin … I’ve emphasized what caught my eye:
Beta-galactosidase is widely used as a reporter gene in the life sciences, and detection is typically performed with a colorimetric substrate. Recently, a near-infrared (NIR) fluorescent beta-galactosidase activity assay for cultured cells was reported in the March 2009 issue of Analytical Biochemistry. Researchers at LI-COR® Biosciences used a fluorogenic substrate, DDAO-galactoside (DDAOG), to detect reporter gene activity in transfected cells. The resulting NIR fluorescence can be detected with the Odyssey® or Aerius® Infrared Imaging Systems.
How the heck can “Odyssey” be registered trademark??
rogueclassicism 
Because of the way trademark works; it isn’t a limitation on *anyone* using the term, it’s a limitation on someone else *in the same business field* using the term. Viz the Honda Odyssey, which likely had a trademark preventing other auto makers from selling cars called the Odyssey.
Either that, or there were some exceptionally forward thinking oral historians in pre-classical Greece…