Ad Myths (and vice versa)

Excerpts from a Wide-Format Imaging press release (?):

A pantheon of mythological gods is leading the Alcan Composites USA campaign to inspire legendary creations on an epic scale from graphic designers, who’ve long relied upon the proven performance of the company’s Fome-Cor, Sintra, Gator, and Dibond graphic display boards. Alcan Composites’ Legends of Mythology marketing communications campaign has been designed to visually inspire designers by powerfully representing each product line’s attributes through a mythological figure.

“Alcan Composites has earned a long-standing reputation in the graphic display industry for producing legendarily reliable substrates and has challenged designers to create their own legendary graphic displays in its previous ‘Legends’ marketing communications campaign,” said Joseph N. Masters, marketing manager, graphic display, Alcan Composites USA. “The Legends of Mythology campaign extension is designed to remind graphic designers and fabricators of the powerful role these products can play in creating legendary displays. Bold images of mythological gods—including Neptune, Ra, Medusa and Thor—represent the unique attributes of each of our lines of Fome-Cor, Sintra, Gatorfoam, and Dibond graphic display boards.”

Those mythological images include:

Fome-Cor and Neptune. Illustrations of the Roman god of the sea often depict Neptune rising out of the depths of the ocean. This concept of “depth” is exemplified by Fome-Cor board because it is uniquely embossable; varying surface levels can be die-cut into the board to produce 3-D effects as well as closed edges that will stay closed permanently. Fome-Cor board consists of extruded polystyrene foam bonded between various high-quality papers that feature a smooth surface for direct digital- and screen-printing applications or mounting.


Gatorfoam and Medusa. In Greek mythology, Medusa possessed the power to turn into stone anyone that she gazed upon. Similarly, that kind of rigidity is possessed by Gatorfoam, the original heavy-duty graphic display board that consists of polystyrene foam bonded between two layers of wood-fiber veneer laminate. This unique construction makes Gatorfoam rigid yet lightweight and warp-resistant; its surface also is exceptionally smooth and strong.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s